USE OF COOKIES ON OUR WEBSITE
What is a cookie?
Cookies are small data files that are placed on your computer, mobile phone, or tablet when you visit a website. They are widely used to make websites work efficiently, improve functionality, and provide information to website owners about how their site is being used.
Cookies help us understand how visitors interact with our website, allowing us to improve user experience and the quality of the services we provide.
What cookies does this website use and for what purpose?
This website uses cookies to store information on your computer, phone, and/or tablet, such as pages visited and interactions with the site. The Key Clinic (“TKC”, “we”, “us”) uses this information to improve your browsing experience and the effectiveness of our website.
Cookies may be set when you:
Submit a form
Interact with embedded content
Engage with website features beyond clicking basic links
We use both essential cookies and non-essential cookies (such as analytics and marketing cookies). Non-essential cookies are only used where you have provided consent.
Types of cookies we use
Session cookies
These cookies allow the website to remember your actions during a single browsing session. They help ensure you are not repeatedly asked for the same information and allow you to move efficiently between pages. Session cookies are deleted when you close your browser.
Persistent cookies
These cookies remain on your device for a set period and help us understand how visitors use the website over time. The information collected is aggregated and anonymous and is used to improve website performance, content relevance, and user experience.
Information tracking and third-party cookies
We use trusted third-party technologies to help us understand how our website is used and to improve our services.
Google Analytics 4 (GA4)
We use Google Analytics 4 to collect anonymous information such as:
Number of visitors
Pages visited
Time spent on pages
Traffic sources
This information helps us monitor website performance and improve content and usability. Google may use cookies and similar technologies to collect this data. Google’s privacy policy is available at:
https://www.google.com/policies/privacy
Meta Pixel (Facebook & Instagram)
We use the Meta Pixel to help us understand how visitors interact with our website after viewing or engaging with our content on Facebook or Instagram. This allows us to:
Measure the effectiveness of our advertising
Understand which pages are viewed or actions taken (e.g. form submissions)
Show relevant information about our services to people who have previously visited our website
The Meta Pixel collects data in an aggregated and anonymised form. It does not give us access to personal Facebook or Instagram account information. Meta’s privacy policy is available at:
https://www.facebook.com/privacy/policy/
Use of the Meta Pixel and similar marketing cookies only occurs where you have given consent via our cookie preferences.
IP addresses and browser information
We may collect technical information such as IP address, browser type, and device type to help us understand usage patterns and improve website performance. This information is not used to identify individual users.
Managing and controlling cookies
You can manage or withdraw your consent to non-essential cookies at any time via our cookie preferences tool. You can also control cookies through your browser settings.
For more information about cookies, visit:
Please note that disabling cookies may affect the functionality of certain parts of the website.
Cookie Categories
Performance Cookies
Name: _ga
Provider/Domain: Google LLC / thekeyclinic.co.uk
Expiration: 1 year 1 month
Description: Distinguishes unique users for analytics purposes
__________________________________________________
Name: ga*
Provider/Domain: Google LLC / thekeyclinic.co.uk
Expiration: 1 year 1 month
Description: Used to persist session state in Google Analytics
Marketing Cookies
Name: _fbp
Provider/Domain: Meta Platforms, Inc.
Expiration: 3 months
Description: Used by Meta Pixel to deliver and measure advertising relevance
Unclassified Cookies
Name: ss_cvr
Provider/Domain: thekeyclinic.co.uk
Expiration: 1 year 1 month
_____________________________________________
Name: ss_cvt
Provider/Domain: thekeyclinic.co.uk
Expiration: 30 minutes
_____________________________________________
Name: crumb
Provider/Domain: thekeyclinic.co.uk
Expiration: Session
_____________________________________________
Name: elfsight_viewed_recently
Provider/Domain: core.service.elfsight.com
Expiration: 9 seconds
Unclassified cookies are currently under review and will be categorised as part of ongoing compliance updates.